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Research papers

Valorisation of individual data from 75000 mediametrie

The aim of this paper is to describe the behaviour of previous-day radio listeners according to the number of listening sessions, that is the number of periods they are in contact with this medium in general. The article is in 4 parts. In the first...

Catalogue: Radio Research Symposium 1995
Authors: Phillipe Tassi, Odile Le Moal
Company: Mediametrie
July 1, 1995
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Citation

Tassi and Le Moal (1995a, July 01). Valorisation of individual data from 75000 mediametrie. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/valorisation-of-individual-data-from-75000-mediametrie